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- PLANET OF THE YEAR, Page 50The Good News: Thailand Controls a Baby Boom
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- He is a champion of condoms, a pusher of the Pill, a voice for
- vasectomies -- and a major reason that the annual rate of
- Thailand's population growth was cut in half, from 3.2% to 1.6%,
- in just 15 years. And while he sometimes comes across as an
- energetic public relations man with a bagful of gimmicks, Mechai
- Viravaidya, 47, the engineer of Thailand's remarkable drive to curb
- its birthrate, regards population control as serious business.
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- In 1974 Mechai, a former government economist, launched a
- private nonprofit organization, now known as the Population and
- Community Development Association (P.D.A.), to foster family
- planning and distribute birth-control devices. With growing
- encouragement and financial support from the government, the
- Bangkok-based P.D.A. has made population control a national
- mission. Today some 70% of Thailand's couples practice family
- planning. Mechai estimates that without his program Thailand's
- population, currently 54 million, would have grown to 64 million.
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- He began by touting condoms -- now commonly called mechais in
- Thailand. "Wherever there was a crowd, we would be there handing
- them out," says Mechai. "Movie theaters, traffic jams -- we tried
- to turn every event into a family-planning session." With humor
- and showmanship, Mechai has judged condom-blowing contests and has
- shown how to use condoms as tourniquets. Each New Year's Eve, the
- P.D.A. gives traffic police boxes of prophylactics to distribute
- in a "cops and rubbers" program.
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- While continuing to hand out condoms, Mechai has helped couples
- move on to more sophisticated forms of contraception. He put
- birth-control "supermarkets" in bus terminals, offering Pills, IUDs
- and spermicidal foam as well as condoms. Mechai also opened
- vasectomy clinics across the country, including one in Bangkok's
- massage-parlor district. Each year on the King's birthday, the
- P.D.A. offers free vasectomies (normal price: $20).
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- The campaign has brought about a profound change in the way
- Thais look at their families. The proof is in millions of people
- like Boonya Nuenmun, 36, a farmer in Korat province. Though his
- parents had nine children, Nuenmun says, "I've got two daughters,
- and that's enough already. I've been practicing birth control for
- years."